Question 378729 in SEO Question posted in
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Seo – Google Site Name showing url instead of structured data

I am experiencing an issue when adding a website to the Google Search Console .
The page is indexed correctly, and the title is set correctly in the <head>.

I’ve also added the structured data to the page as mentioned here:
https://developers.google.com/search/docs/appearance/site-names

<script type="application/ld+json">
[
  {
    "@context":"https://schema.org",
    "@type":"WebSite",
    "name":"<Site name>",
    "url":"<Site URL>",
    "alternateName":["Others"]
   }
]
</script>

But still, I cannot see the name of the site in the Google Search, only the website URL.
I tried to validate the schema using this:

https://search.google.com/test/rich-results

but structured data is not detected.
Using the schema validator, the tag is detected correctly:

https://validator.schema.org/

What am I missing?

Thanks in advance 🙂

Tags:

2

Answers


  1. 0

    I’ve encountered a similar issue with a client’s site before.

    As you mentioned, there can be conflicts between Google’s and Schema.org’s validator tools from time to time, often due to Google frequently updating its policies and merging schemas.

    A useful workaround is to reference Google’s schema examples directly from their documentation. Alternatively, changing the schema type (e.g., from ‘Website’ to ‘Article’ or ‘Organization’) can also be effective.

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  2. 0

    According to Google docs:

    Google’s generation of site names on the Google Search results page is completely automated and takes into account content from a site’s home page and references to it that appear on the web.

    In your case, there are no backlinks pointing to your website. As a result, Google is still displaying the website URL instead of "Slow Travel Journey" in search results a month after your last comment.

    The recommendation here is simple:

    1. Create free accounts/pages using services like Mssgme or Linktree.
    2. Use the "Slow Travel Journey" title to add links from these new pages to your homepage.
    3. Temporarily add links to these new profiles on your social media profile pages so that they can be indexed.
    4. Wait for Google to pick up your website name using both backlinks and schema signals.
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