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I’am trying to get the reports data for the Facebook campaign, campaign has 3 adset, 3 ad and each ad has 3 adCreatives. Please can anyone help me in getting the adCreative specific insights data. I tried with the graph API explore i did’t get the data for adCreatives.
call made with params are : https://graph.facebook.com/2.9/campaingId-XXXX/insights?fields=impressions,clicks,ctr,ad_name,adset_name,cpc,cpm,cpp,campaign_name,ad_id,adset_id,account_id,account_name&level=ad&metrics=ctr&limit=10
Ex : response from Graph API explorer
{
"data": [
{
"impressions": "30",
"clicks": "1",
"ctr": "3.333333",
"ad_name": "I Ad",
"adset_name": "I Ad Set",
"cpc": "0.03",
"cpm": "1",
"cpp": "4.285714",
"campaign_name": "Campaign.act_xxxxxxx",
"ad_id": "xxxxx",
"adset_id": "xxxxx",
"account_id": "xxxxx",
"account_name": "Test Account From test",
"date_start": "2017-04-17",
"date_stop": "2017-05-16"
},
{
"impressions": "28",
"clicks": "0",
"ctr": "0",
"ad_name": "H Ad",
"adset_name": "H Ad Set",
"cpc": "0",
"cpm": "1.071429",
"cpp": "3.75",
"campaign_name": "Campaign.act_xxxxxxx",
"ad_id": "xxxxxx",
"adset_id": "xxxxx",
"account_id": "xxxxxx",
"account_name": "Test Account From test",
"date_start": "2017-04-17",
"date_stop": "2017-05-16"
},
{
"impressions": "29",
"clicks": "2",
"ctr": "6.896552",
"ad_name": "G Ad",
"adset_name": "G Ad Set",
"cpc": "0.025",
"cpm": "1.724138",
"cpp": "8.333333",
"campaign_name": "Campaign.act_xxxxxxx",
"ad_id": "xxxxxx",
"adset_id": "xxxxxxxxx",
"account_id": "xxxxxxxx",
"account_name": "Test Account From test",
"date_start": "2017-04-17",
"date_stop": "2017-05-16"
}
],
"paging": {
"cursors": {
"before": "MAZDZD",
"after": "MgZDZD"
}
}
}
2
Answers
You get it wrong. You have only one ad creative per ad. You see 3 item in your list because you querying on campaign level. So basically you have 1 campaign 3 adsets and 3 ads.
1 ad creative could be use in multiple ads, but 1 ad can use only one creative at a time.
Each ad can have only one creative, therefore the best way forward is to list all the ads within an account and project creative info. You can try the following graph query:
/act_{{AD_ACCOUNT_ID}}/ads?fields=adcreatives{body,effective_object_story_id,object_url,thumbnail_url,image_url,object_type},insights.date_preset(lifetime).level(ad).breakdowns(publisher_platform){spend,clicks,impressions,reach,actions,unique_actions,video_p25_watched_actions,video_p50_watched_actions,video_p75_watched_actions,video_p95_watched_actions,video_p100_watched_actions,video_10_sec_watched_actions},id,name,campaign{id,name,account_id,objective},adset{id,name},created_time&limit=250&effective_status=['ACTIVE','ARCHIVED','PAUSED','CAMPAIGN_PAUSED','ADSET_PAUSED']