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Is Google microformats supposed to be visible on the web page? – SEO

I was trying to add microformats as following to my webpage: <div itemscope itemtype="http://schema.org/Product"> <span itemprop="brand">Company Name</span> <span itemprop="name">Product Name</span> <span itemprop="description">Product Description</span> Product #: <span itemprop="sku">12345</span> </div> I thought this microformat will only show up in a google search…

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