Why is my docker image not running when using docker run (image), but i can run containers generated by docker-compose up?

My docker-compose creates 3 containers – django, celery and rabbitmq. When i run the following commands -> docker-compose build and docker-compose up, the containers run successfully.

However I am having issues with deploying the image. The image generated has an image ID of 24d7638e2aff. For whatever reason however, if I just run the command below, nothing happens with an exit 0. Both the django and celery applications have the same image id.

docker run 24d7638e2aff

This is not good, as I am unable to deploy this image on kubernetes. My only thought is that the dockerfile has been configured wrongly, but i cannot figure out what is the cause

docker-compose.yaml

version: "3.9"
services:
  django:
    container_name: testapp_django
    build:
      context: .
      args:
        build_env: production
    ports:
      - "8000:8000"
    command: >
      sh -c "python manage.py migrate &&
             python manage.py runserver 0.0.0.0:8000"

    volumes:
      - .:/code
    links:
      - rabbitmq
      - celery

  rabbitmq:
    container_name: testapp_rabbitmq
    restart: always
    image: rabbitmq:3.10-management
    ports:
      - "5672:5672" # specifies port of queue
      - "15672:15672" # specifies port of management plugin

  celery:
    container_name: testapp_celery
    restart: always
    build:
      context: .
      args:
        build_env: production
    command: celery -A testapp worker -l INFO -c 4
    depends_on:
      - rabbitmq

Dockerfile

ARG PYTHON_VERSION=3.9-slim-buster

# define an alias for the specfic python version used in this file.
FROM python:${PYTHON_VERSION} as python

# Python build stage
FROM python as python-build-stage

ARG build_env

# Install apt packages
RUN apt-get update && apt-get install --no-install-recommends -y 
  # dependencies for building Python packages
  build-essential 
  # psycopg2 dependencies
  libpq-dev

# Requirements are installed here to ensure they will be cached.
COPY ./requirements .

# Create Python Dependency and Sub-Dependency Wheels.
RUN pip wheel --wheel-dir /usr/src/app/wheels  
  -r ${build_env}.txt


# Python 'run' stage
FROM python as python-run-stage

ARG build_env
ARG APP_HOME=/app

ENV PYTHONUNBUFFERED 1
ENV PYTHONDONTWRITEBYTECODE 1
ENV BUILD_ENV ${build_env}

WORKDIR ${APP_HOME}

RUN addgroup --system appuser 
    && adduser --system --ingroup appuser appuser

# Install required system dependencies
RUN apt-get update && apt-get install --no-install-recommends -y 
  # psycopg2 dependencies
  libpq-dev 
  # Translations dependencies
  gettext 
  # git for GitPython commands
  git-all 
  # cleaning up unused files
  && apt-get purge -y --auto-remove -o APT::AutoRemove::RecommendsImportant=false 
  && rm -rf /var/lib/apt/lists/*

# All absolute dir copies ignore workdir instruction. All relative dir copies are wrt to the workdir instruction
# copy python dependency wheels from python-build-stage
COPY --from=python-build-stage /usr/src/app/wheels  /wheels/

# use wheels to install python dependencies
RUN pip install --no-cache-dir --no-index --find-links=/wheels/ /wheels/* 
  && rm -rf /wheels/


COPY --chown=appuser:appuser ./docker_scripts/entrypoint /entrypoint
RUN sed -i 's/r$//g' /entrypoint
RUN chmod +x /entrypoint


# copy application code to WORKDIR
COPY --chown=appuser:appuser . ${APP_HOME}

# make appuser owner of the WORKDIR directory as well.
RUN chown appuser:appuser ${APP_HOME}
USER appuser

EXPOSE 8000

ENTRYPOINT ["/entrypoint"]

entrypoint

#!/bin/bash

set -o errexit
set -o pipefail
set -o nounset

exec "$@"

How do I build images of these containers so that I can deploy them to k8s?