Facebook API Question posted in
The official documentation for the Facebook APIs can be found here.

Facebook api – Possible to pull Insights data via Instagram API?

Instagram recently allowed accounts to link to a Facebook Business Page. They also added a new ‘Insights’ section that gives metrics like:

Impressions
Reach
Top Posts
Followers by Age

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I can’t find a way to pull these new numbers in via the API. Is there a separate Analytics API that I need to apply for?

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2

Answers


  1. 0

    Having faced this very problem (analytics being confined to the mobile app), I decided to use the Android app SSL Packet Capture (NO root required) to capture the requests (you must manually fetch a post’s insights in the app whilst recording). The correct GET request will be listed inside one of the Instagram entries and it’s long!

    The necessary access token is already embedded in the request and the instagram post id can be substituted to fetch post-level analytics: Reach, Impressions & Engagement. Moreover the GET request must be made over https.

    The request (in URL decoded form) will look something like this:

    https://graph.facebook.com/graphql?access_token=<ACCESS_TOKEN>&query_id=<QUERY_ID>&locale=en_US&strip_nulls=true&strip_defaults=true&querparams={"0":{"id":"<POST_ID>", "access_token":"<ACCESS_TOKEN_2>:{"_token_ver":2,"_auth_user_id":<USER_ID>,"_token":"<TOKEN>","asns":{"<ASNS>,"time":1476466064},"_auth_user_backend":"accounts.backends.CaseInsensitiveModelBackend","last_refreshed":1476396104.372065,"_platform":1,"_auth_user_hash":""}"}}'
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  2. 0

    Quick update for this question: the Instagram Platform API now offers an endpoint for insights.

    Endpoint

    GET graph.facebook.com
    /{media_id}/insights?metric={engagement|impressions|reach|saved|video_views}

    Example

    GET graph.facebook.com
    /17895695668004550/insights?metric=impressions,reach

    Example Response

    {
  "data": [
    {
      "name": "impressions",
      "period": "lifetime",
      "values": [
        {
          "value": 264
        }
      ],
      "title": "Impressions",
      "description": "Total number of times the media object has been seen",
      "id": "17855590849148465/insights/impressions/lifetime"
    },
    {
      "name": "reach",
      "period": "lifetime",
      "values": [
        {
          "value": 103
        }
      ],
      "title": "Reach",
      "description": "Total number of unique accounts that have seen the media object",
      "id": "17855590849148465/insights/reach/lifetime"
    }
  ]
}
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