Facebook API Question posted in
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How to set the tracking_specs when creating Facebook ads? – Facebook api

I am trying to create an ad using the Facebook Marketing API. In order to create an ad inside a conversion based campaign, I am required to set proper tracking_specs values.

Querying existing ads (on other similar campaigns) I see the tracking spec is generally defined as follows:

"tracking_specs": [
    {
        "action.type": ["offsite_conversion"],
        "fb_pixel": [<pixel ID>]
    },
    {
        "action.type": ["post_engagement"],
        "page": [<page ID>],
        "post": [<post ID>]
    },
    {
        "action.type": ["link_click"],
        "post": [<post ID>],
        "post.wall": [<post.wall ID>]
    } 
]

How do I find the required tracking_specs values? More specifically, how do I find the post ID and the post.wall ID accordingly for post_engagement and link_click action types?

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2

Answers


  1. Chosen as BEST ANSWER
    0

    I managed to figure it out on my own. When creating a new ad, in a conversion typed campaign, an ad data object that includes tracking specs should be provided. These tracking specs should include some reference to a Facebook pixel. 

    "tracking_specs": [
    {
        "action.type": ["offsite_conversion"],
        "fb_pixel": [<pixel ID>]
    }, 
]

    The pixels data can be obtained manually via the Facebook Business Manager or via the Facebook Marketing APIs:

    GET /v2.10/{ad-account-id}/adspixels HTTP/1.1
Host: graph.facebook.com

    Read more in https://developers.facebook.com/docs/marketing-api/reference/ad-account/adspixels/

    Regarding the post and post.wall IDs - these are automatically added by Facebook when the ad is created. So there is no need to include theses when creating the ad.


  2. 0

    For anyone searching for an answer in 2023. asaf’s answer is totally correct BUT you also need to wait until Meta Business Manager processes your campaign in order to see tracking_specs into the API and in the Business Manager itself.

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