I haven’t found a clear and updated answer, even after googling for a few hours, so here it goes:
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I am aware of the advantages and disadvantages of both Microdata and JSON-LD. I also know that Microdata was dropped from W3C (and consequently from the browsers’ API). What I’m not sure about is that how it will affect any site where Microdata is used specifically for SEO purpose.
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Does Google support JSON-LD for SERPs? What format does it recommend to use? I am looking for updated answers – not from 2011 or 2012 (if they are still applicable though, feel free to post it).
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What is more appropriate for a dynamic site with lots of contents (think: 50000 videos, images etc): JSON-LD, Microdata or RDFa? Why?
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Answers
Consumers that support Microdata support Microdata, no matter if or where Microdata is specified.
It’s conceivable that new consumers might decide not to support it, but the syntax is still very popular and still part of WHATWG’s HTML Living Standard, so it’s probably not going to vanish.
About the consumer Google
Some years ago, JSON-LD was not supported for many of their features, and they recommended that authors use Microdata (and they supported RDFa, too). Today it’s different.
See Google’s Markup formats and placement:
According to the mentioned table, Microdata and RDFa support all of Google’s data types, while JSON-LD supports everything except their Breadcrumbs feature.
I wouldn’t give much weight to their recommendation. They say that “Structured data markup is most easily represented in JSON-LD format”, but I think it’s safe to say that this only applies to authors that generate the structured data programmatically (especially from tools that support JSON).
For authors that manually add the structured data markup, it’s typically easier to use Microdata or RDFa, and using these syntaxes minimizes the risk that an author updates the content without updating the structured data, too (see DRY principle).
JSON-LD vs. Microdata vs. RDFa
Unless you know (and care for) consumers that don’t support all three syntaxes, it doesn’t matter. Use what is easier for you and your tools.
If you have no preference, I would say JSON-LD or RDFa, because contrary to Microdata,
JSON-LD if you like your structured data not “intermingled” with your markup (= duplicating the content), RDFa if you like to use your existing markup (= not duplicating the content).
I’ve opted to go for
JSON-LD
because it is easier to read and compile. Spotting errors is easy for more complicated dictionaries. It is theW3C
andGoogle
recommended standard.One caveat (major if you need to support it), is that as of May 16 2017, Bing STILL doesn’t support
JSON-LD
Google’s Understand how structured data works now says:
It seems reasonable to me to still mix in microdata to avoid duplication of long content, such as articleBody, but generally the industry is JSON-LD all the way.
microdata easy to use with angular 8+
but you can do the same thing with json-ld.
Humanly, you can read attributs easiest with json-ld but there is no big difference between both. Just use what you know how to do to win time
I discovered that JSON-LD does support breadcrumbs. I applied breadcrumbs using the latest version of Yoast on my wordpress site, and it passed muster with google search console in the rich results test of the live page as well as a crawl of the live page after submitting the sitemap.
It should be noted that Google had deprecated the use of data-vocabulary.org. It wants schema.org.