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I am working with a company that is trying to build their online authority and they want to avoid any penalties from Google and other major search engines.

The site is a social network (adult related) and users can create public profile, post links, images, etc. It is an adult social network for people that want to make money talking on the phone.

So the question is, is it a good idea to nofollow all external links? Because it is hard to gauge the quality of sites that we may be linking out to and I don’t want to have any issues with this..

Thanks!

2

Answers


  1. The safe route would be, yes, to add nofollow to all of your outgoing links if you’re going to allow users to be able to insert any link they wish.

    A lot of large social networks and forums do this and have no issues.

    I hope this helps some.

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  2. This article on Google suggests you should nofollow untrusted user links.

    If you can’t or don’t want to vouch for the content of pages you link
    to from your site — for example, untrusted user comments or guestbook
    entries — you should nofollow those links. This can discourage
    spammers from targeting your site, and will help keep your site from
    inadvertently passing PageRank to bad neighborhoods on the web.

    I’d probably keep your own links as follow, and make some effort to seek out and remove dodgy links, though – nofollow does not protect your users.

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