Question 361813 in SEO Question posted in
Some basic information to get you started with this can be found here.

Seo – Structured data is not picked up in Google's rich result testing tool, but works in schema.org

I’m running into a problem when implementing structured data.

I am simply trying to display the website name Evolve Finance in SERP’s rather than the URL evolvefinance.co.uk

Here is examples of my Google SERPs site:https://www.evolvefinance.co.uk

When validating https://www.evolvefinance.co.uk with validator.schema.org I am getting 0 Errors and 0 Warnings.

But when using Google’s rich testing tool, the result is No Items Detected.

When I check the crawled page in Google Search Console the schema.org is visible but Google’s bot does not seem to be reading the contents of the script tag.

<script type="application/ld+json">
    {
      "@context" : "https://schema.org",
      "@type" : "WebSite",
      "name" : "Evolve Finance",
      "url" : "https://www.evolvefinance.co.uk/"
    }
</script>

I’m in the dark why Google’s bot is not detecting the contents of the schema.

Tags:

2

Answers


  1. 0

    But when using Google’s rich testing tool, the result is No Items
    Detected.

    This tool only shows results for types supported by Google.
    In your structured data, you are using the type WebSite which does not have Google’s support for rich results. Also, your script has scarce content that can be skipped or ignored.

    Things get a lot more complicated due to the fact that your content represents a financial business (Your Money Or Your Life – YMYL) that has no uniqueness in SERP:
    enter image description here

    The content of your website also does not represent comprehensive information about the business referred to in the content. Thus, yours lacks a uniquely identifiable entity that the name of the website representing that entity can be associated with.

    Login or Signup to reply.
  2. 0

    I had the same issue and, as mentioned by Maniac here

    Google Site Name showing url instead of structured data

    adding the potentialAction entry to the structured data solved the validation issue for me:

    <script type="application/ld+json">
    {
      "@context" : "https://schema.org",
      "@type" : "WebSite",
      "name" : "Evolve Finance",
      "url" : "https://www.evolvefinance.co.uk/",
      "potentialAction": {
        "@type": "SearchAction",
        "target": {
          "@type": "EntryPoint",
          "urlTemplate": ""https://www.evolvefinance.co.uk/?q={search_term_string}"
        },
        "query-input": "required name=search_term_string"
      }
    }
</script>
    Login or Signup to reply.
Please signup or login to give your own answer.

Back To Top
Search