I’m just after a bit of advice please?
I have a company that has rebranded recently. There is currently two seperate domains set up for them where the content is fundamentally the same apart from where the company name is mentioned.
The newer site has therefore been created with the new branding with the intention of taking down the old site at some point. However, I’ve always been reluctant to do this as the old site does very well for particular keywords (probably because of the age)
I’ve read a few things but just wanted to ask what is the best way to go about decommissioning the old site? Is it a case of going through 301 redirects. If the original domain ceases to exist will these be read?